Hippo Unveils New Home Care Experience and Ad Campaign to Help Homeowners ‘Feel the Housepower’
87{a57a8b399caa4911091be19c47013a92763fdea5dcb0fe03ef6810df8f2f239d} of property owners encounter anxiety and dread about household routine maintenance and stress about what could go incorrect subsequent
PALO ALTO, Calif., June 27, 2022–(Business enterprise WIRE)–Hippo (NYSE: HIPO), the residence insurance plan team focused on proactive property defense, today unveiled the new Hippo Residence Treatment mobile working experience for Hippo shoppers, and a new advert campaign to aid householders ‘Feel the Housepower.’ A latest Hippo study observed 87{a57a8b399caa4911091be19c47013a92763fdea5dcb0fe03ef6810df8f2f239d} of house owners expertise nervousness and dread about dwelling maintenance and stress about what could go erroneous up coming. These same house owners are hunting for an presenting that instills self-assurance and helps them proactively guard their houses.
This push launch functions multimedia. Look at the total release right here: https://www.businesswire.com/news/dwelling/20220627005154/en/
Hippo Home Care is a complimentary encounter built to combat that nervousness and empower house owners with a host of functions that contains a House Wellness Evaluation, a specific Property Test-up with a Hippo Home Treatment expert, a individualized checklist of preventive routine maintenance jobs and ongoing access to Hippo Property Care professionals for tips on how to tackle problems.
Hippo Household Treatment industry experts assistance to speedily detect unique issues and suggest property owners how to choose motion just before they flip into greater difficulties. As householders finish actions on their personalized checklist, this kind of as inspecting their drinking water heater or replacing an air filter, their Dwelling Wellness indicator visually increases in the application.
“House owners know preventative home upkeep is essential, but lots of really don’t know exactly where to commence,” claimed Rick McCathron, CEO and President of Hippo. “Hippo House Treatment usually takes us perfectly outside of featuring insurance policy. This very first-of-its-kind mobile practical experience proactively arms householders with the facts and know-how to confidently safeguard their properties.”
The new brand name campaign faucets into that new-found self-assurance, depicting the value of getting ahead of modest difficulties to assistance avert enormous complications. The initial 60-second place, titled ‘Feel the Housepower’, differentiates Hippo in a group dominated by spokes-animals and slapstick humor, highlighting the feeling of ‘Housepower’ — the self confidence and control customers need to have to stand up to whichever homeownership throws at them.
Three extra 30-second spots, titled ‘For the Owners’, contrasts the stagnant, hundreds of years-previous design that encourages “entrepreneurs” to wait around right up until matters split to repair them with “Homeowners” who want to consider management utilizing Hippo’s proactive products and providers to feel the Housepower.
“Our new brand name campaign brings to lifestyle how we empower our clients with Housepower, evoking the self esteem and manage our buyers really feel when Hippo has their back again,” said Simon Fleming-Wood, Main Internet marketing Officer of Hippo. “As a safety-1st corporation, we are betting on our shoppers somewhat than in opposition to them, constantly seeking for new means to assist people crush homeownership.”
Hippo’s ‘Housepower’ adverts can be considered listed here.
About Hippo
Hippo is guarding the pleasure of homeownership, assisting to safeguard customers’ most crucial economical asset by harnessing the energy of actual-time details, good house technologies, and a escalating suite of dwelling products and services to supply proactive house defense.
Hippo Holdings Inc. running subsidiaries include Hippo Insurance policies Expert services, Hippo Residence Care, Initial Connect Insurance Companies, Spinnaker Coverage Corporation, Spinnaker Specialty Insurance policies Company, and Mainsail Insurance coverage Company. Hippo Coverage Solutions is a certified home casualty coverage agent with solutions underwritten by numerous affiliated and unaffiliated insurance firms. For a lot more information, which includes licensing specifics, visit http://www.hippo.com.
Watch supply model on businesswire.com: https://www.businesswire.com/information/house/20220627005154/en/
Contacts
Mark Olson/Courtney Klosterman
[email protected]