American Furniture Warehouse strategy for dominating Phoenix market coming into focus

ENGLEWOOD, Colo. — Prime 100 retailer American Furnishings Warehouse is searching to develop its Arizona footprint with new outlets in Phoenix and Tucson.

As initially reported by the Phoenix Small business Journal, the Englewood, Colo.-centered retailer aims to establish a 200,000-sq.-foot facility in Surprise. Of the square footage, 150,000 will be made use of for showroom space with 50,000 sq. ft of warehouse room. The assets is positioned at the northeast corner of Loop 303 and Waddell Road, north of a prepared 700,000-square-foot retail, cafe and amusement centre.

“What you glance for is fast developing spots,” Jake Jabs, AFW’s founder and CEO, explained to Household furniture These days. “They crafted this new freeway in Phoenix, 303, and I decided to travel it 1 working day. I was astonished with the residences likely up there builder after builder just after builder. I found out it’s one particular of the speediest increasing regions in Phoenix.”

American Furnishings Warehouse now has two shops open in the Phoenix region, in Gilbert and in Glendale, with a 3rd keep envisioned to open up this fall in a previous Costco in Phoenix. Geographically, Gilbert is in the southeast of the Phoenix metro and is near to Chandler and Mesa even though Glendale is in its northwest. The Shock store would be further to the northwest, opening additional alternatives in the city’s northwestern suburbs. The former Costco web-site is in Phoenix’s uptown.

AFW’s locale method in Phoenix mirrors the method the retailer took when moving into the Houston current market in 2018. In equally circumstances the retailer surrounded the town main with places in swiftly developing suburbs, just about literally forming a circle close to the cities’ centre. Jabs mentioned at the time that the enterprise targets superior density populace centers wherever its big retailers and merchandise assortments help it to capture a wide foundation of buyers. “We’ve experienced stores in Montana and Wyoming, but I have realized we’re geared for major populations,” Jabs explained to Household furniture Now at the time of the Houston opening. “To make our thing get the job done, we’ve received to do a whole lot of volume.”

That tactic is also in complete see in Marana, which is 1 of the northernmost metropolitan areas in the larger Tucson location. The company has ordered 19.24 acres of land northwest of the town in Marana for $8,085,400 in Twin Peaks, near Interstate 10.

“We’ve been searching at Tucson for a long time. We just couldn’t get a fantastic spot. It is the quickest escalating new area in Tucson. It is a excellent freeway locale and obtain,” Jabs claimed, noting that he scanned the area from a helicopter to choose the optimum spot.